Hey there!
So... I’ve been writing and producing music for over 30 years (I know, I know—basically ancient in TikTok years). I started out with big dreams, a bit of success, and the kind of blind optimism that only someone with a four-track and too much caffeine can have.
Then life happened.
Health issues. Burnout. A music industry that chews up creativity and spits out content. I nearly quit for good.
The truth? I did step away—for years.
The spark dimmed, and I thought maybe that chapter had closed. But something shifted. Recently, it started to feel new again. Fresh.
Not just because I’ve changed—but because the industry has, too.
Some of it for the better, some of it... well, we’ll talk about that later.
Now here’s the thing—being an artist today means being a one-person marketing department, social media manager, video editor, merch designer, and occasional musician if there’s time.
I actually have a marketing background (ironically),
but I’d still rather be making music than making “content.”
So here’s my question: How do we share art without turning ourselves into walking billboards?
Is it possible to put the music first, and not get buried under hashtags, algorithms, and the pressure to go viral?
For a long time, I didn’t think so.
I pulled most of my music offline. I didn’t post. I avoided the spotlight like it owed me money.
But lately… I’m back in the studio. I’m having fun. I'm remembering why I started in the first place.
So this is kind of a trial run. A toe back in the water.
I want to share what I’ve learned, what I’ve unlearned, and maybe connect with others who’ve wrestled with the same tension: how to be authentic in a world that rewards performance.
Thanks for listening. And if you're still reading this far, wow—you deserve a gold star and maybe a coffee. Or a Grammy. Either works.
